LNER

LNER (or London North Eastern Railway) is a British train operating company that provides long-distance inter-city services on the East Coast Main Line to and from London. We wanted to make LNER the active choice for riders. Getting customers to travel with them, more often.

Utilizing a new, loveable mascot, Eleanor (get it?), we created a campaign that focused on showcasing the value of time onboard an LNER train and how LNER gives you the freedom to do whatever you like…even if what you like is doing nothing at all!