Dos Equis
When ‘The Most Interesting Man in the World’ was still reigning over the world of Dos Equis, we wanted to bring his larger than life personality and tone into the social space with simple product shot assets and clever copy. We also created a location-specific out-of-home campaign to bring the 'Man' to people on a local level.
Dos Equis launched a Summer program called “Luna Rising'“ with the promise, “As the moon rises, so do the possibilities”. We wanted to promote this with a series of cinemagraph GIFs that we specifically shot for this program. Each animation includes a transition from dusk to night with an interesting twist once night falls.
dosequis Just because the sun has gone down, doesn’t mean things can’t heat up. Make your summer nights more interesting. #LunaRising
dosequis A balcony full of strangers is really just a party full of friends you’ve yet to meet. Make your summer nights more interesting. #LunaRising
dosequis The best game plan is one that’s up in the air. Make your summer nights more interesting. #LunaRising
Location-Specific Out-of-Home
Chicago
Denver
New Orleans
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