Discover Card Digital Wallets

Discover Card wanted to encourage its cardmembers to add their card to their ‘digital wallet’ for an easier, more seamless way to pay. We created and tested three creative campaigns throughout the social media space in a series of Stories, Reels and static Posts.

showcases the ‘darker side’ of digital wallets and what it means for your poor, poor traditional wallet.

plays off the cardmember’s distinct personality, style and shopping habits.

gives a nod to the 90s hit ‘The Choice is Yours’ while tugging at the cardmembers’ nostalgic heartstrings.